↳ Visit Lookbook
Puerile is an emerging clothing and lifestyle brand from Atlanta, Georgia. Sammy Darko, the brand's founder, approached me to design the Lookbook for their S/S 2021 collection.
I aimed to create "balanced chaos", a subtle randomness that keeps the viewer looking but not visually overwhelmed. Finding the right balance was challenging, and you can see my attempts in the unused concepts below the finals.