CLIENT
ROLE
Puerile
Graphic Design

Photographer - Zoa
Model - YungZen
Creative Direction - Sammy Darko
2021
Puerile is an emerging clothing and lifestyle brand from Atlanta, Georgia. Sammy Darko, the brand's founder, approached me to design the Lookbook for their S/S 2021 collection.

I aimed to create "balanced chaos", a subtle randomness that keeps the viewer looking but not visually overwhelmed. Finding the right balance was challenging, and you can see my attempts in the unused concepts below the finals.


Final Lookbook Pages (6/6)
Unused Designs
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