Omar Apollo is a prominent Mexican-American artist from Indiana known for his laid-back retro-soul and R&B sound. I was asked to design a new website that went beyond the expectations for a musician, and sought to create a world fans would come back to regularly.

The website was strategically used to rollout each new single and video for the album rollout, giving the fans a place to come to for 3 months to build anticipation.

My strategy was to create interactions with "real world objects" that fans would recognize, and thus stay away from traditional UI standards.
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Two standout features include a lyric notebook that fans flip through, and an interactive timeline of Omar's entire music career.
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We reached 15,000 average monthly visitors, with an average session time of 2 minutes.

The website dropped with the first single from his 2nd studio album Apolonio in Aug 2020.
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