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Omar Apollo is a prominent Mexican-American artist from Indiana known for his laid-back retro-soul and R&B sound. I was asked to design a new website that went beyond the expectations for a musician, and sought to create a world fans would come back to regularly. The website dropped with the first single from his 2nd studio album Apolonio in Aug 2020.
My strategy was to create interactions with "real world objects" that fans would recognize, and thus stay away from traditional UI standards. Two standout features include a lyric notebook that fans flip through, and an interactive timeline of Omar's entire music career.