Offtop is a music-tech startup that provides file management solutions for musicians, producers, DJs, and artist managers.
The typical structure of files organization via folders has proved unhelpful to those in the music industry.
Users go through folder after folder looking for a single track, and they need a process of quickly downselecting their catalog.
I worked to craft a new organization structure centered around "groups". Groups functionally are tags, but placed strategically, they resemble folders.
We learned through testing that we needed to thread the needle between the user's mental expectations of folders, and the functional benefits of a tag system.
I crafted a new UI system to bring the platform to a more elevated look and feel.
The project was successful, received approval from all stakeholders, and played a pivotal role in Offtop securing additional seed funding.
The new feature and UI system are in development currently, and are expected to be live by the end of November 2023.