Foundry is a Los Angeles-based startup that provides foundational software tools the music industry. It's tools strive to help independent artists and record labels alike to have complete organization and peace of mind when it comes to their marketing, catalog, and management.
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I worked with it's founders to help develop the product's goals into a scalable visual identity that appeals to the range of users.

Taking inspiration from the speaker holes and messy analog wiring, I developed an identity system focused on graphically showcasing the peace of mind that the platform strives to give it's users. Our solution exhibits control over the chaos that marks the current music industry and catalog practices.