CLIENT
ROLE
2022
The Brief
TBI houses an extensive library of content, but the organization does so much more than publish reports and commentary. The organization's also makes extensive impact on the ground of the countries it supports.
We were asked to bring clarity to all of TBI's offerings, and redefine what a "blog" could be for its readers. TBI also wanted to be seen as a modern brand, so we were asked to re-invent their look and feel.
We were asked to bring clarity to all of TBI's offerings, and redefine what a "blog" could be for its readers. TBI also wanted to be seen as a modern brand, so we were asked to re-invent their look and feel.
Our Solution
We establish the role of the site in supporting TBI’s mission of helping political leaders build open, inclusive and prosperous societies.
We brought their lengthy insights to life through an influx of motion and interaction, redefining what a blog experience can be.
Through a new brand identity steeped in simplicity and expertise, we gave reshaped how young policy makers view TBI as a resource.
We brought their lengthy insights to life through an influx of motion and interaction, redefining what a blog experience can be.
Through a new brand identity steeped in simplicity and expertise, we gave reshaped how young policy makers view TBI as a resource.
Understanding the audience
Through primary and secondary research, we identified 3 key audience groups. By mapping out why each group uses TBI's site and what their journey is comprised of, we were able to ensure that our content strategy met their needs throughout the experience.
Experience Design
Motion & Interactions
As a central part of the re-brand, we mirrored TBI's political expertise with precise motion, giving the organization an aura of authority that political leaders can trust in. Additionally, in order to help a reader digest the lengthy TBI's articles and reports, we broke them up with moments of delightful motion that emphasized key elements in the read.
Design
System
System
We developed a modular and extensive system that will allow TBI to continue to scale its website in the future, which covered all foundational elements, modules, interactions, and motion.
Foundational Elements
Module Library
